Five years ago, Shop.org published a press release:
“While traditional retailers will be monitoring store traffic and sales on Black Friday (the day after Thanksgiving), online retailers have set their sights on something different: Cyber Monday, the Monday after Thanksgiving, which is quickly becoming one of the biggest online shopping days of the year.”
Ta-dah! The term “Cyber Monday” was born.
The only problem: It’s mostly a marketing gimmick, according to consumer electronics experts and an online metrics tracker.
Cyber Monday has never been the biggest day of the year for online retail sales, said Andrew Lipsman, director of industry analysis at comScore, a company that monitors internet traffic.
Five years ago, Shop.org published a press release:”While traditional retailers will be monitoring store traffic and sales on Black Friday (the day after Thanksgiving), online retailers have set their sights on something different: Cyber Monday, the Monday after Thanksgiving, which is quickly becoming one of the biggest online shopping days of the year.”Ta-dah! The term “Cyber Monday” was born.The only problem: It’s mostly a marketing gimmick, according to consumer electronics experts and an online metrics tracker.Cyber Monday has never been the biggest day of the year for online retail sales, said Andrew Lipsman, director of industry analysis at comScore, a company that monitors internet traffic.