Energy Drinks- Just Another Caffeine Provider


The confusion around the expression “energy drink” has now escalated to a nonsensical level, with the arrival of products like Impulse Energy’s Extreme brand, marketed as a “sugar-free energy drink”; while an even more peculiar contradiction in terms is the phrase “zero-carb, zero-calorie” energy drink, used to describe Impulse Zero: literally an energy drink that delivers no energy.

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