Going Analogue: Why Gen Z Is Ditching Their Phones
The generation that grew up on smartphones is now making a point of putting them down.
"Going analogue" has emerged as one of TikTok's most counterintuitive viral trends of 2026 — a movement spreading across the very platform it's reacting against. Creators are documenting their switch to film cameras, paper notebooks, vinyl records, and offline hobbies, framing screen time reduction not as deprivation but as liberation.
The irony is noted. And apparently irrelevant.
What the trend looks like
Participants are swapping their smartphones for dumbphones or leaving them home entirely. Reading physical books instead of e-readers. Cooking from printed recipes. Writing letters. Journaling by hand. The aesthetic is deliberately tactile — rough edges, analog imperfection, slowness as a feature.
On TikTok, the #goinganalogue and related tags have accumulated millions of views, according to TikTok trend trackers. The content's engagement tends to run higher than average, which analysts attribute to collective aspiration.
Why now
The timing makes sense. In 2026, AI-generated content has made the internet feel increasingly artificial. Algorithmic feeds deliver content engineered for reaction, not reflection. Attention spans are measurably shorter. Mental health concerns linked to heavy social media use are well-documented across peer-reviewed research.
Against that backdrop, a film camera with 24 shots that can't be instantly deleted represents something rare: commitment, intention, permanence.
The limits of the trend
Critics point out that "going analogue" as documented on TikTok is itself a content strategy — the trend commodifies the very anti-consumerist, anti-screen impulse it claims to represent. A $400 film camera and a linen-covered journal are still purchases.
Still, even if the trend is partly aesthetic, the underlying desire is real. People are genuinely exhausted by the pace and noise of digital life. Whether that exhaustion translates into lasting behavior change, or dissolves into the next trend, is the more honest question.
For now, the most viral thing on the internet is people trying to spend less time on the internet.
Sources: TikTok Trends 2026 · ALM Corp Social Media Trends · Gary Vaynerchuk / LinkedIn
Related Stories
The Runway Borrows From the Bazaar: How Gucci, Chanel, and Prada Are Making India's Aesthetic Their Own
There is a certain irony in watching a Parisian maison charge $900 for a pair of earrings that a craftsman in Rajasthan has been making for centuries. The jhumka — that bell-shaped, filigree-worked drop earring that has...
Are We Living in a Simulation? The Theory That Won't Go Away
In 2003, a Swedish philosopher named Nick Bostrom published a paper that would quietly reshape how some of the world's brightest minds think about reality itself. The argument was elegant and unsettling: if a sufficientl...
Samsung Galaxy S26 Ultra: The Phone Everyone Is Talking About
Samsung didn't just release a new phone this year. It may have reset expectations for what a flagship device can do. The Galaxy S26 Ultra, unveiled at Galaxy Unpacked on February 25 and releasing March 11, has already be...