Business
Archive: Insulting Women to Sell Them Shoes
In 2014, Suchitra Sharma called out shoe-sale ads that portrayed women as deal-obsessed dimwits. A prescient media critique, from the TI archives.
By Thoughtful India Staff||1 min read
advertising
5 articles
Lifestyle
The Dad Who Painted His House Black for His Goth Teen Daughter
In September 2014, German DIY chain Hornbach released a viral ad: a father paints his house black so his bullied goth daughter feels loved at home.
· 1 min read
Business
How Celebrity Endorsements Change the Brain
A Dutch brain-imaging study found that seeing a celebrity endorse shoes lights up the medial orbitofrontal cortex — the persuasiveness of fame itself, not
· 1 min read
Business
Does Google Profit From 'Accidental Clicks'? The Ad-Industry Debate
Critics argued Google's ad design profited from accidental mobile taps; Google pointed to its invalid-click filters. The debate over who audits the metrics.
· 1 min read
Bollywood
Her number was printed as Katrina Kaif's: Gurgaon woman gets a thousand calls a day
A soft-drink campaign promised 'Katrina ka number label ke andar.' The label carried a Gurgaon techie's real phone number — and the calls haven't stopped.
· 3 min read