
From Steve Jobs Down to the Janitor: What Fortune's 2011 'Inside Apple' Revealed
In May 2011, Fortune's Adam Lashinsky published the most penetrating portrait yet of Jobs-era Apple — startup culture at the largest scale in business.
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251 articles

In May 2011, Fortune's Adam Lashinsky published the most penetrating portrait yet of Jobs-era Apple — startup culture at the largest scale in business.

Price too low and you leave money on the table; price too high and the stock sinks. A plain-language look at how IPOs are priced and why the number matters.

In September 2011, Netflix apologized for its price hike — then made things worse by splitting DVD-by-mail into Qwikster. A live case study in disruption.

Can an NRI inherit, rent, sell, and repatriate Indian property? A plain-language FAQ on the 2011 rules — check current law before acting.

A 2011 archive note on the dawn of bring-your-own-device: when companies were just figuring out that employees wanted work on their own phones.

In 2011, even Procter & Gamble admitted its middle-class shoppers were trading down — an early sign of the hollowing out that would define the decade's economy.

In 2011, World Bank economist Justin Lin forecast China would be twice the US economy by 2030. The forecast's hit-and-miss record is instructive.

Yahoo fired CEO Carol Bartz over the phone on September 6, 2011 — the latest turn in the former web giant's long struggle against Google and Facebook.

In the World Economic Forum's 2011-2012 competitiveness ranking, the U.S. slipped to 5th place behind Switzerland, Singapore, Sweden, and Finland.

Budget clothing chains are great for basics and terrible for tailoring. A practical guide to what's worth buying cheap — and what isn't.

From Indra Nooyi to Satya Nadella and Sundar Pichai — how Indian-origin executives came to lead the world's biggest corporations.

Google's Vic Gundotra shared the famous 'Icon Ambulance' story after Steve Jobs's 2011 resignation — a Sunday call about a yellow gradient, and a lesson in

Could Delhi become a true capital of the world? The boosters' evidence, the detractors' evidence — and why cities become what they accumulate.

As Hurricane Irene bore down on the East Coast in August 2011, shoppers abandoned back-to-school buying for generators and bottled water. Retail's storm math.

How a Naperville car dealership became an unlikely social hub for the area's South Asian community — and what it says about how luxury really sells.

A 2011 press story claimed delivery drivers were routinely offered sex as payment. The poll behind it never held up — but the doorstep dynamic it described

Steve Jobs resigned as Apple CEO in August 2011. History offers four precedents — Disney, Walton, Ford, and Gates — for what happens when the founder leaves.

Google brought voice search to Chrome's address bar in 2011. Did talking to your browser ever catch on? Revisiting the feature that foreshadowed everything.

Groupon's China arm Gaopeng imploded months after launch — mass layoffs, a viral employee revolt, and 5,000 local clones. What the China debacle revealed.

Baltimore made headlines in 2011 with three-bedroom homes listed at $5,000. The catch: foreclosures, repair bills, and neighborhoods in freefall.