
Yoga Diplomacy: How India Exports Wellness to the World
From ashrams to Instagram: how yoga became India's most successful cultural export, what was gained in translation, and who captures the value.
By Thoughtful India Staff||4 min read
11 articles

From ashrams to Instagram: how yoga became India's most successful cultural export, what was gained in translation, and who captures the value.
By Thoughtful India Staff||4 min read

Educated urban Indians under 35 are reading the Gita and Upanishads not as religion but as philosophy — a selective intellectual recovery of Hindu texts.
· 4 min read

Streaming made Indian classical music accessible — and stripped the context that makes it comprehensible. Raga on shuffle: democratization without transmission.
· 4 min read

Hindustani and Carnatic are revered high art — yet command a tiny fraction of young India's listening time. Preservation kept them alive but elite.
· 3 min read

Seventeen years in the U.S. and still learning: hello waves from strangers, grocery-shelf manners, gym small talk, and words that don't translate.
· 1 min read

The traveler sees what he sees; the tourist sees what he has come to see. A quiz and a reflection on how to actually experience a new place.
· 2 min read

Four NALSAR students say Hyderabad TV crews filmed them against their will, then aired edited ‘anti-pub culture’ stories painting them as drunk.
· 4 min read

Why do brilliant programmers give away their best work for free? A 2013 Hindu op-ed by IIM Bangalore's Rahul De' found the answer in the poetry of Mirza Ghalib.
· 2 min read

Archaeologists led by Georgia State's Christopher Morehart found 150+ skulls at Lake Xaltocan, Mexico — possibly the largest mass human sacrifice in ancient
· 2 min read

From authority to irony and back: the long, strange fashion cycle of the mustache — why it fell out of style in the 1990s and how it crept back.
· 1 min read

Whiskey was never actually a men's drink — it just had a men's marketing budget. On women claiming their pour, neat or on the rocks.
· 1 min read