
Power of a Common Man: Connecting with Customers the SRK Way
Koral Dasgupta's Power of a Common Man uses Shah Rukh Khan as a case study in branding and consumer behaviour — an academic, Westland-published look at
· 1 min read
Ideas, science, history and curiosities: the surprising, the strange and the thought-provoking, from India and around the world.
510 articles

Koral Dasgupta's Power of a Common Man uses Shah Rukh Khan as a case study in branding and consumer behaviour — an academic, Westland-published look at
· 1 min read

It’s lunchtime at the home of the Consul General of India in New York, Dnyaneshwar M. Mulay.
· 4 min read

Therapist Dr. Kelly Flanagan's 2014 essay: marital communication is just reacting — the real troublemakers are nine overlooked patterns: ego, shame, loneliness.
· 2 min read

A 2014 Diwali dance party at Saffron Restaurant in Westmont, IL — a slice of Chicago-area desi community life, from the TI archives.
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Comedian Sahil Shah's reaction video to Hindi film songs captures something universal: the involuntary surrender to Bollywood's joy. From the TI archives.
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In 2014, Seattle passed an ordinance fining residents and businesses for sending food waste to landfills instead of composting. From the TI archives.
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Mukesh Ambani topped Forbes' India rich list for the eighth straight year in 2014 at $23.6B — the year all 100 on the list became billionaires.
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In September 2014, Walmart partnered with Green Dot to launch GoBank, a low-cost checking account aimed at the unbanked. From the TI archives.
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On September 23, 2014, 20-year-old Maksood entered the white tiger enclosure at Delhi Zoo and was killed by the tiger Vijay. From the TI archives.
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In August 2014, YouTuber Mark Rober showed how a phone thermal camera can read your ATM PIN from keypad heat — and the simple trick that defeats it.
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September 15, 2014: Arnold Schwarzenegger was chief guest at the audio launch of Shankar's 'I' in Chennai, sharing the dais with Rajinikanth.
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A 2014 Gallup study found that college graduates who had a mentor were twice as likely to be engaged at work and thriving in life — but only 22% ever had one.
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Most marriages don't fail in a single dramatic moment. They fail slowly — taken for granted, compared, cheated, or fought over money. What actually breaks them.
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In 2014, news anchor Dan Harris was telling TED audiences that meditation would be the next running. TI's Suchitra Sharma on why the skeptics were missing
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Spite houses — homes built to annoy a neighbor — are architecture's pettiest subgenre. From Boston's Skinny House to a spite tower on Plum Island, a tour of
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By 2014, some parents had learned to reach teenagers by meeting them on social media. Why it sometimes worked — and why the platform was never the point.
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A 2014 NIH-funded trial found low-carb dieters lost more weight and improved heart markers more than low-fat dieters — without counting calories.
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In 2014, Antalya opened a women-only beach. Supporters called it freedom and safety; critics called it a step backward. TI's 2014 report on the controversy.
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Obesity is linked to poorer memory and cognition in animal studies — and chronic inflammation may be the bridge. What the research says about fat, the
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In 2014, the Washington Post named Metea Valley (No. 21), Neuqua Valley (No. 36), and Waubonsie Valley (No. 58) among Illinois's most challenging high schools.
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