Archive: The Mom Who Wanted Kardashian Kids Out of Babies 'R' Us

From the TI archives — originally published November 2014.

In late 2014, Toys "R" Us made headlines for pulling Breaking Bad action figures from its shelves after a petition by a Florida mother argued the drug-trade toys were inappropriate for a children's store. A Kansas mother, Amie Logan, saw that and spotted an opening — and a hypocrisy.

Her Change.org petition asked Toys "R" Us to stop selling the Kardashian Kids clothing line. Her reasoning, as she explained to Yahoo Style at the time: "We are getting upset that they have toys from a fictional television show for kids 16 and older, but then they're selling the Kardashian clothing line, which is from a real-life family that made their fortune from Kim's sex tape." She said she didn't want her daughter in clothes bearing a brand whose values she rejected.

Her stated goal was less about removal and more about pointing at the hypocrisy: "If they caved to one upset consumer, more would come out of the woodwork." The petition gathered support from mothers nationwide — one from Michigan wrote that the Kardashians were "certainly not about family values," another from Missouri urged "healthy family values at home."

It was a small skirmish in a long culture war about what children's retail should normalize — the kind of petition-era flashpoint that feels quaint now, when outrage cycles last hours instead of weeks. Toys "R" Us itself would file for bankruptcy in 2017, making the question moot in the way corporate America often resolves these debates.