Starbucks — your next bar-ista?
Starbucks has rolled out "Starbucks Evenings" to seventy locations across the country. After 4 PM, you can walk into Starbucks for a glass of carefully selected wine with small plates and tapas.
Starbucks wanted to be more than coffee. Since customers were already walking in for coffee in the evenings, the company figured wine and tapas could be a natural next step. Its Olive Way location in Seattle was the first to feature the Evenings menu, offering customers a familiar place to gather later in the day.
The wine selection is not standardized across stores — it differs by region, with a combination of local and regional favorites. Starbucks hopes the additions will entice customers to linger and dine in.
The early reviews, though, are rough. Lindsay Putnam writes in the New York Post that the tapas-and-wine menu falls flat — her barista, she reported, was still fumbling for the new buttons on the register as she ordered.
It's a little too early to judge whether evenings at Starbucks will be worth it.
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