Fashion Fads of the 1970s

The 1970s left a definite mark on Indian apparel. This influence began when Amitabh Bachchan became the biggest star of Indian cinema. His eclectic sense of style appealed to many: fashion designers, department stores, and boutiques could barely satisfy the immense demand for bell-bottomed pants, shirts with oversized collars, and wide-frame sunglasses.

As the decade's inspirations broadened, the Mumtaz sari — named after actress Mumtaz — became a sensation. Wrapped twice around the figure and draped tight, it became an instant hit with women.

What about everyday attire of the 1970s? Bell-bottoms were worn by almost everyone, men and women. The pants flared out at the bottom, giving a fun look to the attire. Wide-framed sunglasses were in vogue — ingenious designers made them in every shape and form, and crowds loved them.

Indian fashion of the 1970s is incomplete without the elaborate hairdos. Women puffed up their hair like balloons. Heavy makeup was out; eyeliner alone was the look.

Today, some of the styles of the '70s seem like pure history — until they make a comeback and become part of the latest fashion again.

Originally published July 2020.