13-year-old girl commits suicide after dad posts a public shaming video.

Izabel Laxamana, a 13-year-old girl from Tacoma, Washington, died on May 30, 2015, a day after jumping from the South 48th Street bridge over Interstate 5. Days earlier, a 15-second video of her father punishing her by cutting off her long hair had gone viral.

In the video, Izabel stands in front of the camera with short hair, long locks scattered on the floor. A male voice can be heard saying: "The consequences of getting messed up, man, you lost all that beautiful hair." He asks, "Was it worth it?"

"No," she answers quietly.

"How many times did I warn you?" he asks.

"A lot," she replies, barely audibly.

The father had posted the video, then deleted it; a friend of Izabel's filmed the original on her own phone and re-uploaded it under the title "The bad side of social media shaming: Izzy's Story." News of her death, coming so soon after, led millions to conclude the public humiliation had pushed her to suicide. Calls for the father to face criminal charges spread across social media.

The fuller picture, as reported by Tacoma police and the News-Tribune, was more complicated. Investigators said Izabel left eight letters to loved ones explaining her decision, which was reportedly tied to her shame over a suggestive photo she had sent to a boy — not to the haircut video. In a letter to her father, she wrote about how much she loved him and made clear he had nothing to do with her decision. The Tacoma Public School District publicly asked people to stop spreading the rumor that the video had caused her death, saying it was creating additional trauma for students and staff.

The story remains a case study in how a tragedy can be flattened into a viral morality tale before the facts are known — and in the damage that speculation does to the grieving.

If you or someone you know is struggling with thoughts of suicide, help is available: in the United States, call or text 988 to reach the Suicide and Crisis Lifeline.